Arhead, in collaboration with Theatre of Digital Art (ToDA), the UAE’s hub for digital art, is pleased to announce an open call to creators across the world to participate in its 2022 DIGITAL EXTRAVAGANZA Digital Extravaganza exhibition in Dubai. 

They will have the opportunity to see their projects displayed for ToDA’s visitors and in the Metaverse gallery from May 13 to August 31, 2022.

Arhead will transform 10 winning creative artworks into 3D NFT assets ready for AR (Augmented reality) and the Metaverse. Arhead, a phygital platform for creators and brands, will launch the full art exhibition of digital artists in virtual space as well. Arhead will give the creators an opportunity to present their projects artworks not only in the Theatre space in Dubai but also in the Metaverse gallery opened for people from all over the world. 

Ivan Puzyrev, Arhead‘s co-founder commented, “We are welcoming all creators to participate in the open-call to create projects dedicated to the art of the future! Arhead will help the artists to bring to life all their futuristic and innovative ideas to life.”

International participants are invited to broaden their imagination and create the future they would like to live in through projects that traverse alternate realities and dimensions from the physical to the augmented and virtual to even one’s inner. Their experimental, innovative works will be a part of a global event uniting the best established and emerging artists in the world under a single roof. 

Interested applicants aged 21 and above can send up to 5 artworks in mp4 format, which will pass through a rigorous selection process, allowing critics and collectors to admire works of excellent quality. One artwork will then be selected for each shortlisted participant. 

Application forms must be completed and sent before April 24, 2022 (11.59 pm, UTC +4). Shortlisted applications will be informed via email and announced on the website on May 1, 2022. 

At the moment, artists from up to 2021 countries have already submitted applications, including creators from France, Ukraine, Japan, Egypt, Macedonia, Bahrain, Burkina Faso, United Arab Emirates, India, Brazil and Pakistan among others.

Daria Prodaevich, Art Director at ToDA commented, “Art is one the few things in this world that have the ability to transcend time and space. We are excited to experience the future through the eyes of world-renowned & local artists at the DIGITAL EXTRAVAGANZA Digital Extravaganza exhibition. With ToDA announcing its open call, we are fulfilling our mission to highlight the importance of the contemporary digital art community and discover and nurture young talents.”

Artworks chosen from the open call will be minted as Non-Fungible Tokens (NFTs) and participate in an online sub-event. Profits from the sale will be shared between ToDA, the NFT platform and the artist. 

About Arhead

Arhead is a phygital platform for AR and the Metaverse that works with creators, business and social networks. Arhead is a community-driven platform to create content, spaces and events for companies seeking to push their brands forward and engage audiences in the Metaverse. Arhead provides the technology to adapt and transform any type of content to the phygital space using AR technology and minting assets as NFTs.

ToDA is the very first & unique Theatre of Digital Art in the UAE, offering visitors the opportunity to experience art differently from a gallery visit.